New Balance 'Virtual Goods' Trademarks Hint of Upcoming Metaverse and NFT Venture

Following Adidas and Nike getting into the metaverse, the sneaker manufacturer New Balance seems to be prepping to launch virtual items tied to its products. The firm filed three trademark applications with the United States Patent and Trademark Office (USPTO) that describe “downloadable virtual goods” featuring “footwear, clothing, sports bags, sports equipment, and accessories for […]